In today’s digital world, hashtags are more than just trendy symbols — they are powerful tools to amplify your brand’s presence on social media. Whether you are on Instagram, Facebook, Twitter (X), LinkedIn, or TikTok, knowing how to use hashtags effectively can help your content reach the right audience and increase engagement.

In this guide, we at 7 MILES PER SECOND (7MPS), one of the leading social media marketing agencies in Chennai, share the best practices to make hashtags work for your brand.

Why Are Hashtags Important?

• 🔎 Improve Discoverability: Hashtags make your posts searchable and help people find your content organically.
• 🚀 Increase Engagement: Posts with relevant hashtags get higher likes, comments, shares, and views.
• 🌍 Reach Target Audiences: Smart hashtag usage connects your content with niche communities and potential customers.
• 💡 Enhance Branding: Consistent use of branded hashtags improves your brand identity and recall.

Types of Hashtags to Use

1. Trending Hashtags:
   Use hashtags related to trending topics to join ongoing conversations.
   Example: #WorldEnvironmentDay, #MondayMotivation
2. Branded Hashtags:
   Create your unique hashtag to promote your brand or campaigns.
   Example: #7MPSDigital, #GrowWith7MPS
3. Industry-Specific Hashtags:
   Target your niche audience with industry-related tags.
   Example: #SocialMediaMarketing, #ContentStrategy
4. Location-Based Hashtags:
   Especially useful for local businesses and events.
   Example: #ChennaiMarketing, #DigitalAgencyIndia
5. Campaign Hashtags:
   Promote events, product launches, or seasonal offers.
   Example: #SummerSale2025, #VoteSmart2025

Best Practices to Use Hashtags Effectively

✅ 1. Research Before You Use

Use hashtag research tools like RiteTag, Hashtagify, or Instagram search to identify popular and relevant hashtags in your industry.

✅ 2. Balance Popular and Niche Hashtags

Don’t just rely on high-competition tags like #Marketing. Mix them with niche hashtags like #ContentCreatorsIndia or #StartupBranding to stand out.

✅ 3. Don’t Overdo It

• Instagram: 5–15 relevant hashtags (maximum 30)
• Twitter (X): 1–3 effective hashtags
• LinkedIn: 3–5 focused hashtags
• Facebook: Use sparingly (1–2)

Focus on quality over quantity.

✅ 4. Create a Brand Hashtag

Encourage your audience to use your branded hashtag. This helps in user-generated content and community building.
Example: #7MPSSuccess

✅ 5. Use Hashtags in Stories & Reels

Adding hashtags to your Instagram Stories, Reels, and YouTube Shorts increases discoverability through hashtag search feeds.

Mistakes to Avoid with Hashtags

🚫 Using banned or irrelevant hashtags
🚫 Copy-pasting the same set of hashtags in every post
🚫 Stuffing too many hashtags without proper context
🚫 Not updating your hashtag strategy regularly

Final Thoughts: Hashtags Are Your Growth Hackers!

Hashtags may look simple, but when used strategically, they can significantly increase your brand’s visibility and engagement. At 7MPS, we help brands craft smart hashtag strategies that work — boosting your reach and growing your audience organically.

If you want a custom hashtag plan for your business, contact our social media experts today!

✅ Boost Your Brand with 7MPS — The Social Media Marketing Agency You Can Trust.

Need help managing your hashtags and social media campaigns?
📩 Visit www.7mps.in | ✉️ Connect with our experts today!